Nasu trains 100 onsen sommeliers to share its 1,400-year bathing culture

Nasu, a volcanic mountain destination just 70 minutes north of Tokyo by bullet train, is investing in a new generation of local hot spring experts as it approaches 1,400 years of onsen history. Being so close to the capital, Nasu has long been loved by Tokyoites as an easy escape into nature, where volcanic landscapes, forests and hot springs provide opportunities to slow down and reconnect with the natural world.

The 100 Onsen Sommeliers Project launched with its first training session on 24 September, bringing together accommodation staff and tourism professionals to develop specialist knowledge of Nasu’s hot springs and Japanese bathing culture.

The initiative is being delivered in partnership with the Onsen Sommelier Association, a nationwide organisation with more than 30,000 certified members. The opening session was led by Kazuhiro Toma, head of the Onsen Sommelier Association, who established the certification programme in 2002. Participants learn about hot spring science, water qualities and bathing methods, as well as the distinctive characteristics of Nasu’s own springs. Kyubii, Nasu Tourism’s ambassador mascot – a nine-tailed fox inspired by local folklore – also joined the seminar, helping to promote the charms of Nasu and its hot spring culture.

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Nasu’s onsen tradition dates back to around 630 CE, with Nasu Onsen already recorded in an historical document from 738 CE. Today, visitors can experience the milky sulphur waters and traditional wooden baths of Shika no Yu, the atmospheric mountain setting of Kita Onsen, or private spring-fed baths at Nasu Bettei KAI. At Itamuro Onsen Daikokuya, operating since 1551, therapeutic bathing is combined with contemporary art and locally inspired cuisine.

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With its volcanic landscapes, ancient bathing culture and contemporary approach to wellness and hospitality, Nasu offers international travellers the chance to slow down and recharge in nature – an easy and restorative addition to a wider Japan itinerary.

Notes to Editors

Nasu, Tochigi Prefecture

• Nasu is approximately 70 minutes from Tokyo Station via the Tohoku Shinkansen to Nasushiobara Station.

• Nasu’s destination slogan is Discovering Shizen in Nasu – Japan’s Natural Choice.

• The 100 Onsen Sommeliers Project aims to train 100 people working in Nasu’s accommodation and tourism sector.

• The Onsen Sommelier Association was established in 2002 and has more than 30,000 certified members.

• Information about visiting Nasu: visit-nasu.com

• Media images and video of Nasu’s onsen experiences are available here.

• For further information or images, please contact Kylie Clark, International Representative, Nasu Tourism: kylie.clark@kylie-consultancy.com.