Kaga Onsen, located in Ishikawa Prefecture, Japan, is a renowned hot spring area with a history of over 1,300 years. Nestled near Mount Hakusan, it comprises four distinct onsen towns: Yamashiro, Yamanaka, Katayamazu, and Awazu. Famous for therapeutic waters, traditional ryokan, and serene landscapes, it attracts visitors seeking relaxation and cultural experiences. The spectacular Natadera Temple: the flagship attraction of the area Although it is still firmly in the hidden

Welcome to the first edition of our Nasu newsletter.We’re excited to introduce Nasu, a hidden gem in Tochigi Prefecture, just 70 minutes north of Tokyo by bullet train. Known for its volcanic landscapes, natural hot springs, artisanal food, and cultural experiences, Nasu offers travellers an authentic taste of rural Japan. Each month, we’ll share bite-sized stories on where to stay, soak, eat, explore, and enjoy seasonal highlights — perfect for inspiring new itineraries and

A real gem of an experience that must be included in every Zen-curious traveller’s itinerary. We know you are busy so here’s the elevator pitch: ●      Devised and delivered by a former English interpreter, now Zen monk, Koyama-san ●      The Covid pandemic forced him to ask deeper questions about his life and so began his journey towards Enlightenment. ●      Now well-established at one of Japan’s most significant Zen temples, Engakuji, in Kita-Kamakura, he humbly and gracio

Venture into a hidden village, virtually unknown to both Japanese and international travelers. This experience is made extraordinary by...

Just 30 minutes from Shibuya and 25 minutes from Haneda, Yokohama offers the perfect start—or grand finale—to a Japan itinerary. With seaside charm, cultural depth, and open space to breathe, it’s especially appealing for families, boomers, and anyone looking for a slower, more spacious take on the Tokyo experience.

With the increased popularity of the area, The Kyoto by the Sea DMO team have been hard at work looking for additional trade friendly...

Stop and smell the flowers! Frontier Travel Themes This adventure program, 2 hours north of Tokyo, along the Hitachi-Kuni Long Trail, ...

Goshobessho, an iconic ryokan in Arima Onsen, one of Japan's oldest hot spring towns, is offering guests a unique program combining a...

Just two hours from Tokyo on the Hokuriku Shinkansen - and only two stops before Kanazawa - lies one of Japan’s best-kept secrets: Toyama...

Temples, cedar forests, and timeless villages—rediscover Japan from the saddle, tracing a path once used to carry fish to emperors....

With 70 properties offered by TOKYU HOTELS, they have pretty much got Japan covered. Within their focus of bringing people and...

Zen AM: A trade exclusive experience in Kamakura Under an hour from central Tokyo by train, the ancient capital of Japan, Kamakura is one...

Lifestyle Hotels rooted in the culture of the local community   The   SAPPORO and SHIBUYA STREAM HOTELS are marking their first year by...

One of Kamakura’s most iconic Buddhist temples, Hase-Dera, offers a trade exclusive insider tour by merry Monk, Misaka-san. Misaka-san...

Hiding in plain sight near the shores of Lake Ashi is arguably one of Japan’s most rewarding, but least well-known art museums. The...

Nozawaonsen is only known to most as a world-class ski resort set in a quaint rural village in the Japanese alps. But when the snow melts...

Led by local historian and Yokohama resident, Glenn Scoggins, this tour really gets beneath the surface of Yokohama and its central role...

Yokohama offers responsible travellers the perfect opportunity to immerse in the local culture and leave a positive footprint. In a day...

Our exclusive event for the best and brightest UK travel trade and media. members was held at Japan House, London. It featured Sake and...

The Language of Zen Gardens Award-winning garden designer and Kamakura resident, Saori Imoto will guide you through the beautiful natural...