A Direct Encounter with Kamakura’s Wood-Carving Masters In the historic former capital, now known for temples, buddhas, shrines, and scenic walks, the Kamakura Traditional Wood Carving Museum provides a focused, meaningful encounter with Kamakura-bori , a local traditional wood-carving art with more than 800 years of history. Born in the Zen temples of Kamakura, Kamakura-bori is more than a traditional craft—it offers an intimate encounter with Zen philosophy. By observing a

In the days when overseas travel was done by sail, and overland travel was done on foot, there existed a network of roads linking the ancient capitals of Kyoto and Nara to the then-bustling seaport of Obama. These roads later became collectively known as the Sabakaido, or “Mackerel Highway,” as they were used primarily for transporting salted mackerel and other seafood harvested from the bountiful Wakasa Bay. Yet the Sabakaido was more than merely a highway connecting Kyoto t

While Matsumoto’s raven-black castle – the oldest original castle in Japan – is certainly not to be missed, there are plenty more reasons to visit this historic town beyond a single landmark. Aside from being a castle town, Matsumoto is also a college town, and increasingly a place where young people and families choose to live. Its walkable scale, proximity to nature, and relaxed pace give Matsumoto a lively, lived-in atmosphere. Contemporary architecture stands harmoniously

As winter settles over Nasu, the highlands of Tochigi Prefecture offer travellers a restorative escape just 70 minutes from Tokyo by bullet train. In this issue, discover where to stay, soak, eat, explore, and experience seasonal highlights — from boutique ryokans and healing hot springs to organic sake, delicious local dairy products, and immersive winter experiences. STAY: Onsen Ryokan Yamaki – Itamuro Onsen A boutique ryokan with modern architectural design, Onsen Ryokan Y

More than 100 years ago, Okakura Tenshin, author of The Book of Tea , introduced Japanese aesthetics to the world with pride and clarity. His writings sparked a lasting curiosity for Japanese culture — a fascination that continues to bring travelers to Japan today. This two-day journey in Kita-Ibaraki follows in Tenshin’s footsteps: beginning at Izura, where the sea inspired his vision of beauty and harmony, and continuing inland the next day to meet artists who live out that

Welcome to the second edition of our Nasu newsletter. In this issue, we bring you the latest from Nasu: the launch of Nasu Tourism’s first English-language website ( visit-nasu.com ), a 12-page feature on the region in TEMPURA  magazine, and Toyota’s newest SUV named after Nasu. Plus, discover insider tips on where to stay, soak, eat, explore, and enjoy seasonal highlights — everything you need to inspire clients and audiences to experience Japan’s hidden highlands. Nasu step

Kaga Onsen, located in Ishikawa Prefecture, Japan, is a renowned hot spring area with a history of over 1,300 years. Nestled near Mount Hakusan, it comprises four distinct onsen towns: Yamashiro, Yamanaka, Katayamazu, and Awazu. Famous for therapeutic waters, traditional ryokan, and serene landscapes, it attracts visitors seeking relaxation and cultural experiences. The spectacular Natadera Temple: the flagship attraction of the area Although it is still firmly in the hidden

Welcome to the first edition of our Nasu newsletter.We’re excited to introduce Nasu, a hidden gem in Tochigi Prefecture, just 70 minutes north of Tokyo by bullet train. Known for its volcanic landscapes, natural hot springs, artisanal food, and cultural experiences, Nasu offers travellers an authentic taste of rural Japan. Each month, we’ll share bite-sized stories on where to stay, soak, eat, explore, and enjoy seasonal highlights — perfect for inspiring new itineraries and

A real gem of an experience that must be included in every Zen-curious traveller’s itinerary. We know you are busy so here’s the elevator pitch: ●      Devised and delivered by a former English interpreter, now Zen monk, Koyama-san ●      The Covid pandemic forced him to ask deeper questions about his life and so began his journey towards Enlightenment. ●      Now well-established at one of Japan’s most significant Zen temples, Engakuji, in Kita-Kamakura, he humbly and gracio

Venture into a hidden village, virtually unknown to both Japanese and international travelers. This experience is made extraordinary by...

Just 30 minutes from Shibuya and 25 minutes from Haneda, Yokohama offers the perfect start—or grand finale—to a Japan itinerary. With seaside charm, cultural depth, and open space to breathe, it’s especially appealing for families, boomers, and anyone looking for a slower, more spacious take on the Tokyo experience.

With the increased popularity of the area, The Kyoto by the Sea DMO team have been hard at work looking for additional trade friendly...

Stop and smell the flowers! Frontier Travel Themes This adventure program, 2 hours north of Tokyo, along the Hitachi-Kuni Long Trail, ...

Goshobessho, an iconic ryokan in Arima Onsen, one of Japan's oldest hot spring towns, is offering guests a unique program combining a...

Just two hours from Tokyo on the Hokuriku Shinkansen - and only two stops before Kanazawa - lies one of Japan’s best-kept secrets: Toyama...

Temples, cedar forests, and timeless villages—rediscover Japan from the saddle, tracing a path once used to carry fish to emperors....

With 70 properties offered by TOKYU HOTELS, they have pretty much got Japan covered. Within their focus of bringing people and...

Zen AM: A trade exclusive experience in Kamakura Under an hour from central Tokyo by train, the ancient capital of Japan, Kamakura is one...

Lifestyle Hotels rooted in the culture of the local community   The   SAPPORO and SHIBUYA STREAM HOTELS are marking their first year by...

One of Kamakura’s most iconic Buddhist temples, Hase-Dera, offers a trade exclusive insider tour by merry Monk, Misaka-san. Misaka-san...