Discover Nasu - Japan's Nature Hideaway
- japansan
- 12 hours ago
- 3 min read
Welcome to the first edition of our Nasu newsletter.We’re excited to introduce Nasu, a hidden gem in Tochigi Prefecture, just 70 minutes north of Tokyo by bullet train. Known for its volcanic landscapes, natural hot springs, artisanal food, and cultural experiences, Nasu offers travellers an authentic taste of rural Japan. Each month, we’ll share bite-sized stories on where to stay, soak, eat, explore, and enjoy seasonal highlights — perfect for inspiring new itineraries and stories for your clients or audiences.
Autumn in Nasu: Where Adventure Meets Relaxation
Nasu is a place to slow down and reconnect with nature. Cradled by the volcanic peaks of the Nasu Highlands, the region embodies the Japanese concept of Shizen — harmony with the natural world. This autumn, as forests turn crimson and gold, discover Nasu through its artistry, onsen culture, and nourishing cuisine — a destination where everything, from architecture to food, is shaped by the land itself.
STAY: Itamuro Onsen Daikokuya
A 470-year-old sanctuary for body and spirit. Operating since 1551, Itamuro Onsen Daikokuya blends timeless hospitality with a modern appreciation for art and wellbeing. The ryokan’s interiors and gardens serve as a living gallery, showcasing works by contemporary Japanese artists. Guests dine privately in their rooms on ceramics and glassware crafted by local artisans, enjoying nourishing, preservative-free cuisine made from mountain, river, and sea ingredients. Every plate reflects Daikokuya’s devotion to balance, nutrition, and locally sourced ingredients. itamuro-daikokuya.com/en
SOAK: Shika-no-yu – The Origin of Nasu Onsen
At the foot of Mount Nasu lies Shika-no-yu, the birthplace of Tochigi’s oldest hot spring. For nearly 1,400 years, locals have soaked in its milky, sulphur-rich waters, cooled naturally from a 57°C volcanic spring. The wooden bathhouse, beside a gentle stream and the famed Sessho-seki stone associated with the legend of the mythical nine-tailed fox, evokes the nostalgia of Japan’s early therapeutic spa culture. Learn more
EXPLORE: SHIZEN Exploration in Nasu
Get picked up from Nasushiobara Station and embark on a three-day e-bike and hiking adventure through Nasu’s countryside. Designed for travellers of all fitness levels, this slow-paced journey blends outdoor discovery with authentic local encounters. Cycle through farmland and forest, enjoy lunch at a farmer’s home, and take part in a bamboo craft workshop. The experience also includes a light hike in the Nasu Mountain Range, exploring Mt. Nasu — a sacred, easy-access active volcano with a stunning and distinctly Japanese landscape. Each evening ends in comfort — soaking in a hot spring at a beautiful ryokan and enjoying seasonal dishes that reflect Nasu’s natural abundance.
Contact Bicycle Tours JPÂ to arrange tailor-made itineraries in Nasu for your clients.
EAT: Mizuhogura
Farm-to-table teishoku lunches in Nasu
Mizuhogura serves traditional Japanese teishoku set lunches made with local ingredients. The signature Inaka Gozen is vegetable-focused and showcases the region’s freshest produce. Other set lunch options include Tochigi beef steak and Nasu pork katsu, all served with local vegetable sides and the prized locally grown, organic Koshihikari rice, featuring a crispy layer at the bottom (okoge) for added texture. Meals finish with seasonal soft-serve ice cream parfaits.
SEASONAL HIGHLIGHT: Autumn Colours of Nasu
From late October to mid-November, the Nasu Highlands are ablaze with colour. Maple and larch trees blanket the volcanic slopes of Mount Nasu, while the ropeway to Chausudake offers panoramic views of fiery reds and golds across Tochigi’s vast landscape. Autumn in Nasu is fleeting yet unforgettable — the perfect time to experience Shizen in full expression.
For more information about travel to Nasu, please get in touch at contact@japan-san.net.
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The official Nasu destination website will launch in November 2025.
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