Minamicho: Real Japan | Real Adventure

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Minamicho

Off The Beaten Track. On Trend.

Minamicho (historically known as Hiwasa) in Tokushima, Shikoku, is a beautiful area with so much depth & charm that it offers visitors a truly unique Japanese experience.

A mountain & coastal village life for those interested in getting access to real rural Japan; organic, authentic local cuisine for foodies; stunning nature for hikers, cyclists, runners, climbers, surfers & photographers; deep cultural experiences forJapan enthusiasts. More...

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Japan-san recommended itinerary inclusions for Minamicho are shown below.

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Deep Discovery

Minamicho: Real Japan

Getting under the skin of Japan

Select the following items below for inspiration to ensure you offer a deeper, more authentic Japanese experience in your itineraries.

Click the "CONNECT" button within the item details and the Japan-san team will facilitate you in incorporating it into your portfolio.

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Oyado Hiwasa

Family guesthouse with
hipster vibe and passion

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"Awa Bancha"

Tea leaf picking in the remote Shikoku Mountains

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Sea Turtles!

Support the community's wildlife conservation

Temple living

Shingon buddhism training &

temple stay

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Real Adventure

Access the best local hikes, cycling trails...

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Picnic on the beach

Real hospitality from a family bakery

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Meet the locals

Local guides on hand to give you inside access

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Fresh Seafood BBQ

A cook up of local delicacies by the beach

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Join the festivities

Experience some of Japan's most iconic festivals

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