top of page


Off The Beaten Track. On Trend.

Minamicho (historically known as Hiwasa) in Tokushima, Shikoku, is a beautiful area with so much depth & charm that it offers visitors a truly unique Japanese experience.


A mountain & coastal village life for those interested in getting access to real rural Japan; organic, authentic local cuisine for foodies; stunning nature for hikers, cyclists, runners, climbers, surfers & photographers; deep cultural experiences forJapan enthusiasts. More...

Minamicho Map2.jpg

Japan-san recommended itinerary inclusions for Minamicho are shown below. 

castle and townscape.jpg
Deep Discovery

Minamicho: Real Japan

Getting under the skin of Japan

Select the following items below for inspiration to ensure you offer a deeper, more authentic Japanese experience in your itineraries.

Click the "CONNECT" button within the item details and the Japan-san team will facilitate you in incorporating it into your  portfolio. 

oyadohiwasa main.jpeg

Oyado Hiwasa

Family guesthouse with
hipster vibe and passion 

Tea Picking 1.jpg

"Awa Bancha"

Tea leaf picking in the remote Shikoku Mountains

Minamicho Sea Turtle.jpg

Sea Turtles!

Support the community's wildlife conservation 


Temple living

Shingon buddhism training &

temple stay

local image.jpeg

Real Adventure

Access the best local hikes, cycling trails...

picnic on the beach.jpg

Picnic on the beach

Real hospitality from a family bakery

Local Guide Minamicho.jpg

Meet the locals

Local guides on hand to give you inside access

Oyster close up.jpg

Fresh Seafood BBQ

A cook up of local delicacies by the beach


Join the festivities

Experience some of Japan's most iconic festivals

bottom of page