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We offer representation services for destinations in Japan, DMC’s, hotels and attractions. We also offer specialist services for the Meetings, Incentives, Conferences and Events markets.


Effective representation requires a real understanding of the travel trade, consumer and trade media. Travellers have to be inspired. They also need tour operators to offer the many amazing experiences to be enjoyed in Japan. 


Our team at Japan-san understand how to help tour operators and create stories that will engage consumer and trade media.


We also attend trade and consumer exhibitions on behalf of clients and speak at industry events.

Team Meeting

Training & Support

At Japan-san, our team have many years experience of working with and for tour operators. We understand what the travel trade needs. The training we provide is purposeful, results-orientated and tailored to the needs of each tour operator or travel agent.


The strength of our relationships with the trade gives us un-paralleled access to major tour operators and travel agents as well as the fast-growing new entrants to the market. Many see us as the ‘go-to’ Japan specialists. We support travel companies at both a strategic level and also with the details of itineraries, costs and margins.


Japan-san can open the doors to travel agents and tour operators that are firmly closed to other representation companies.


Japan-san publish a monthly Japan Travel News Bulletin, widely distributed and featuring a mix of relevant Japan news and travel updates, market intelligence, and featured product.


Click here to receive your digital copy by Email every month.



Japan has long been one of the destinations that travellers in Europe and the USA most want to visit. Research in 2020 by Skyscanner named Japan as its ‘Number One Dream Destination; above Italy and Australia. So, when, it comes to persuading potential visitors, we’re pushing at an open door, but turning dreams into bookings takes insight and creativity.


At Japan-san, our team of expert consumer and trade PR professionals help newspapers, TV and radio to inspire people to travel to Japan.


We also have the skills and resources to develop and run social media and paid media campaigns across all channels – press, radio, outdoor and TV. All campaigns are supported by our own ‘Measure & Report’ promise so that clients have a picture of their return on investment. 

Japanese Characters
Japanese Garden

FAM Trips

We are an experienced and professional partner for you when pulling together familiarisation trips for the travel trade, and for the trade and national media. And where we excel is ensuring that we get the right people to participate, a directly relevant and impactful audience that can be held accountable for any return in your investment in these travel arrangements.


Japan-san can take full responsibility for the budgeting, planning, participant selection and engagement and delivery. We can provide experienced, Japanese and native market-speaking tour leaders to accompany where required. Each itinerary will be carefully designed to meet the requirements of the trip sponsor(s) and the participant tour operators, travel agents, journalists and travel bloggers.


In advance of travel, deliverables will be agreed with each participant with outputs being monitored by Japan-san. Post trip reports and on-going media monitoring can be provided on a weekly or monthly basis.

FAM Trips
Person Checking Data

Insight &
Market Research

One of the great advantages of Japan as a destination is the breadth of experiences it offers travellers. For the travel trade, the challenge is what to offer and the best audiences to talk to. At Japan-san we have our own social listening platform to track leisure travel sentiment and trends. Combined with published data, we help give our clients stay ahead in the competitive travel market.


Our original Insight and Research can help:


  • Tour operators create innovative itineraries to attract new customers

  • DMC’s to develop their product to benefit from consumer trends

  • DMO’s to refine their proposition and the way they present themselves


Japan-san’s can also provide strategy and planning support for on and offline marketing campaigns, improving efficiency and return on investment.

Market Research

Product Development

At Japan-san we support tour operators and agents by helping them develop products that appeal to more travellers and stand out from the crowd. We also have a strong sense of commitment to promoting positive, sustainable tourism for the benefit of the local population and service providers.


Our experts create tailor-made trips for all budgets and preferences as well as group and series tours. We’re often asked to create itineraries for schools, sports teams and special interest groups with a wide range of budgets.


In many instances we are asked to augment existing products for tour operators. Some are Japan specialists, others offer a wide range of destinations.


For DMOs and DMCs in Japan, our knowledge of the requirements and trends in key source markets allows us to help them develop local local experiences and services for a range of audiences.


As a DMO representative we don’t just promote the region, we give tour operators the tools & know-how to immediately showcase it in their portfolios.


As a DMC representative we strive to align services and offer experiences with the specific needs of tour operators and their clientele.    


And for the benefit of everyone we work with tour operators and agents to send well-prepared and respectful travellers to Japan.

Japanese Tree Blossoms
Product Development
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